ARENA
Wasted time and revenue
SMS marketing is great for delivery,
but legacy CRMs are a nightmare
trigger words,
tagging systems,
manual workflows that make managing the customer journey painful.
Aged leads get ignored.
Time is wasted.
Revenue is lost.
Consensus:
user-friendly CRM software is rare.
Market gap: agentic CRMs
Outdated workflows
Market leading CRMs cannot afford to deploy niched AI agents to accommodate the needs of bespoke qualification criteria that health insurance advisors in the US need to automate SMS marketing.
Overly complex UI
Existing CRMs often compound the problem by having overly complex UI, and configuration options that are unintuitive.
Old tech
Market leading CRMs are sure to eventually adopt AI, but user-friendly and a gamified user-experience has been abscent for decades.
TARA v0.5
TARA is deployed on The Arena
Perform sentiment analysis on every message.
Automatically qualify leads.
Book interested leads.
Store uninterested leads in dead list.
Nurture booked leads to increases show-up rate.
The Arena
One screen to manage acquisition channels
No overwhelm.
No clutter.
Only see what you need.
Gamified.
Intelligent.
Industry validated.
Performance Analytics
Track performance of your SMS campaigns.
SMS delivery rate.
Reply rate.
Booking rate.
Conversion rate.
Cost per lead.
Cost per booking.
Cost per conversion.
Cost per lead.
Cost per booking.
Cost per conversion.
Waitlist sign ups
So far we have 2 clients signed, read to test the beta product.
2Test messages sent by TARA
So far we have over 250 messages on test campaigns
Private beta users
We are expecting to have 100 users in the private beta by the end of the year.
Leads Booked
We are set to begin production testing with our pilot clients in the next 2 weeks.
What people say
"You're going to change SMS marketing forever. I have multiple teams that are ready and waiting for Arena the launch."- Gonzalo Gonzalez
"If you can nail this and stay compliant with US SMS law, i can promise you will have a lot of customers."- Amin Kordian
"The time that we would save with TARA would free us more to focus on customer care."- Amin Kordian
Gonzalo Gonzalez
Pilot Client and Business PartnerOur access to the USHEALTH Advisors (USHA) organisation with over 4000 health insurance advisors.
Direct market validation and safe product iteration.
His network represents our primary target market at scale.
Proven demand for intelligent CRM automation in the US health insurance sector.
Held in high regard as one of the top performing advisors within USHA.
Amin Kordian
Pilot Client and Agency LeaderLeads a team of 20+ Health Advisors who subcontract underneath his agency.
Provides real-world testing environment for our CRM solution.
Direct feedback from active health insurance professionals.
Validates product-market fit in the health advisory space.
Well connected in the health insurance industry.
Total Addressable Market
The annual revenue opportunity available if 100% of health insurance advisors in the US were using Arena.
$8.5BServicable Obtainable Market (SAM)
The segment of TAM within our reach through the 4000+ advisors in our warm USHA network.
$7.7M
Dmitri Jarkov
Co-founder and COOB.Eng (Chemical)(Honours) from UoA.
3 years experience in Operational Leadership as a professional Engineer.
Responsible for 60m USD in CAPEX for Oil and Gas Operator.
Self-taugh full-stack developer.
Ali Mohammad
Co-founder and CTOUG B.Eng (Mechancal)(Honours) from UQ
Former President of UQ Mech Eng Society.
1300+ subscriber on YouTube educating his community on automation tools.
Experienced in leveraging LLMs to build fully functional SaaS products.
Self-taugh full-stack developer.
"Listen to customers. Never assume you know their pain."
Speed.
Hunger.
Drive.
Micro-SaaS Premium Positioning
15,000 USD
Arena will begin as a premium offering for only the top performing health advisors, who are privately invited to use the software.
0.8c/segment
Arena incurs cost of 1.2c/segment
and charges 2c/segment
for a 40% margin.
20 USD/qualified booking
Users will be invoiced monthly on the number of qualified leads that were booked as a result of using TARA.
Scaling into Traditional SaaS
39 USD/month
Allow access to Agentic behaviour configuration.
Limit on SMS capacity.
Limit on lead storage.
99 USD/month
Beta access to newest agentic features.
Increased SMS capacity.
Increased lead storage.
999 USD/month
Bespoke customer service for prompt design.
Unlimited SMS capacity.
Unlimited lead storage.
Our mission is to become the #1 agentic CRM.
Funnel forms and voice agent NIVA v0.5
Native app
